GMC "World's Biggest Tweet"

Pluto was thrilled to participate in helping GMC launch its flagship full-size SUV in the most brilliant way, via the “World’s Biggest Tweet” created by none other than the Next Generation Yukon itself. Pluto had a blast contributing epic sound design to this stunning video ad, bringing GMC’s clever concept to life and giving the high-tech and luxurious Yukon the larger-than-life introduction it deserved.

Executing this bold vision was no small task, but the magnificent Next Generation Yukon Denali and Yukon AT4 rose to the challenge creating the world’s biggest tweet on a massive dry lake bed in Nevada, a design equalling the size of about 270 football fields. The striking video, captured by helicopter, exuded the impressive power of the Yukon.

Pluto, a full-service creative content studio, thrives on helping companies like GMC execute their creative vision to achieve spectacular results.


  • Sound Design