VW – Virtual Dealer Meeting

VW - Virtual Dealer Meeting

Pluto was thrilled to collaborate with legendary global automotive giant Volkswagen to kick off their virtual dealer meeting in early 2021. Using an exclusive web platform, the VW executive team connected virtually with their dealer network in a highly energetic and exciting way by providing a fully branded experience, with the help of some high-impact video content delivered by Pluto.

Pluto’s dynamic in-house team of creatives crafted brilliant motion graphics, CGI, creative editorial, VFX, and sound design for our engaging video, playing an important part in this custom Virtual Dealer Meeting and enabling Volkswagen to effectively communicate about upcoming products, strategies, and plans for the brand.

SERVICES USED:

  • Editorial
  • Motion Graphics
  • CG
  • VFX
  • Sound Design

Chevy – Camaro Cut

Chevy - Camaro cut

Pluto had the pleasure of producing this video advertisement for the truly legendary American sports car, Chevy Camaro. Chevrolet continues to push the limits with the new Camaro, a car that exudes finesse and flair paired with impressive power and performance, and Pluto’s video encapsulates its iconic essence, leaving the audience awestruck and yearning for more.

Pluto’s dynamic in-house team of creatives crafted brilliant motion graphics, CGI, creative editorial, VFX, and sound design for this video, capturing the refined style and thrilling strength of this sensational sports car and playing a central role in Chevrolet’s branded advertising campaign introducing the hotly anticipated new Camaro.

SERVICES USED:

  • Editorial
  • Motion Graphics
  • CG
  • VFX
  • Sound Design

GMC “Carbon Pro” Longform

GMC "Carbon Pro" Longform

Pluto’s broadcast video advertisement for GMC’s revolutionary CarbonPro truck bed explores what happens when the new GMC truck, designed for extreme durability and functionality, faces the ultimate test. The ‘CarbonPro vs Hurricane’ longform video demonstrates the superior strength of the GMC CarbonPro truck bed as various projectiles are hurled at it, propelled by hurricane-force winds. The results of the tests were astounding and the tough, corrosion-resistant GMC truck fared beautifully. The GMC truck was unfazed by the massive projectiles, which bounced off and rebounded without causing scratches, dents, or structural damage.

Pluto, a full-service creative content studio, delivered captivating creative editorial, phenomenal sound design, and best-in-class VFX to make this epic video ad introducing the CarbonPro for General Motors. As entertaining as it is informative, this video underscores GM’s marketing message, ”if it can handle a hurricane, it can handle you”, turning hyperbole into reality and proving that GMC trucks really can withstand most anything.”

SERVICES USED:

  • Editorial
  • VFX
  • Sound Design

GMC “Carbon Pro” Broadcast

GMC "Carbon Pro" broadcast

It was a pleasure for Pluto to craft a high impact video advertisement for GM to excite, entertain and educate customers about GM’s revolutionary CarbonPro truck technology, driving home the message “you probably won’t launch hurricane-force projectiles at your truck, but it’s nice to know you can”. Pluto delivered a compelling video ad introducing the all-new CarbonPro truck bed, proving that GM’s brand statement “if it can handle a hurricane, it can handle you” is certainly no exaggeration.

Pluto, a full-service creative content studio, crafted creative editorial that really resonates along with captivating sound design and exhilarating VFX to deliver a highly effective video ad fueling the hype for the unrivaled, professional-grade CarbonPro pickup truck beds by General Motors.

SERVICES USED:

  • Editorial
  • VFX
  • Sound Design

GMC “World’s Biggest Tweet”

GMC "World's Biggest Tweet"

Pluto was thrilled to participate in helping GMC launch its flagship full-size SUV in the most brilliant way, via the “World’s Biggest Tweet” created by none other than the Next Generation Yukon itself. Pluto had a blast contributing epic sound design to this stunning video ad, bringing GMC’s clever concept to life and giving the high-tech and luxurious Yukon the larger-than-life introduction it deserved.

Executing this bold vision was no small task, but the magnificent Next Generation Yukon Denali and Yukon AT4 rose to the challenge creating the world’s biggest tweet on a massive dry lake bed in Nevada, a design equalling the size of about 270 football fields. The striking video, captured by helicopter, exuded the impressive power of the Yukon.

Pluto, a full-service creative content studio, thrives on helping companies like GMC execute their creative vision to achieve spectacular results.

SERVICES USED:

  • Sound Design

Hummer “Another Revolution”

Hummer "Another Revolution"

Pluto delivered sizzling sound design in this cool, cinematic broadcast video advertisement for GMC announcing the arrival of the revolutionary Hummer EV Pickup and the Hummer EV SUV, the world’s first all-electric super trucks.

The hotly anticipated trucks were designed to be ‘capable and compelling’ and definitely live up to the hype, exuding extraordinary power, prowess, innovation, and design.

Pluto, a full-service creative content studio, is a powerhouse of production experts and creative problem solvers dedicated to delivering exceptional content for our clients. GMC’s high-impact video ads for their groundbreaking new electric Hummer EV trucks demanded out-of-this-world sound design & Pluto delivered with electrifying precision.

SERVICES USED:

  • Sound Design

THF “Lego Architecture”

THF “Lego Architecture”

Pluto created a compelling advertising video, including CG animation and sound design production, to promote the Lego Architecture exhibit at Henry Ford Museum.

Using regular, out of the box Lego bricks, these impressive models of iconic buildings were designed and built by Chicago based lego artist/prodigy and engineer by trade, Adam Reed Tucker.

The Towering Ambition LEGO® Architecture exhibit featured a number of innovative buildings, like The Empire State Building. St. Louis’ Gateway Arch, and Frank Lloyd Wright’s Fallingwater, all masterful recreations of legendary symbols of modern architecture and some as tall as 18 feet.

Pluto was thrilled to be commissioned to create a cool animated video ad to promote and capture the excitement surrounding this awe-inspiring and monumental exhibit. In putting our CG capabilities, sound skills, and post-production expertise to work on this project, we hoped to do justice to the magnitude of creativity, imagination, and innovation on display at Henry Ford Museum.

SERVICES USED:

  • CGI
  • Sound Design

Alfa Romeo “Lover”

Alfa Romeo “Lover”

Pluto’s creative CGI, Motion Graphics and Sound Design skills are on full display in our Alfa Romeo ‘Lover’ video production. The stunning ad stars a bright red Giulia weaving through the countryside at dusk, her color reflected in the warm hues of the sunset sky. The romantic feel and breathtaking backdrop of this video illuminate Giulia’s passionate, seductive side and highlight her unsurpassed performance.

‘Lover” is part of a series of three beautifully shot video ads produced by Pluto to highlight the distinct personalities of the impressive Alfa Romeo Giulia.

SERVICES USED:

  • CGI
  • Motion Graphics
  • Sound Design

Mercedes “Vanapalooza”

Mercedes “Vanapalooza”

Pluto created Jump On The Van Wagon, an engaging, entertaining & informative video, for luxury automotive brand Mercedes-Benz, as an animated history of the van.

Pluto had a blast creating the animation for this fun and enlightening video that helped Mercedes-Benz reflect on its hundred-year heritage as the pioneer of the commercial gasoline-powered van while connecting it to the modern-day Sprinter.

The Vanapalooza video for Mercedes-Benz is just one example of how we have used motion graphics and animation to help tell brand stories and facilitate our clients’ goals.

SERVICES USED:

  • Motion Graphics
  • Sound Design

TNT “Monday Mornings Promo”

TNT "Monday Mornings Promo"

Pluto, a Creative Content Studio, was chosen to handle post-production work including cleanup, color & finish for the teaser trailer for cable television studio TNT’s drama series Monday Mornings.

TNT entrusted Pluto to apply our post-production magic to their trailer and we carried out color correction and finishing touches to the footage to create a striking final product.

SERVICES USED:

  • Editorial
  • Sound Design
  • VFX