GMC "Enlist Me"

Building upon a century-long commitment to the US military, GMC teamed up with the Stephen Siller Tunnel to Towers Foundation and its Building for America’s Bravest program to raise funds to build high-tech smart homes for injured veterans. The #enlistme campaign harnesses the power of social media to encourage donations to this fantastic charity dedicated to helping injured service members live better, more independent lives.

Pluto, a full-service creative content studio, was proud to play a part in GMC’s mission to support veterans by providing powerful creative editorial and moving visual storytelling for this meaningful broadcast video advertisement. Over 200 severely injured service members are on a waiting list for smart homes and your donation helps build their homes, enlist to unlist them – #enlistme.


  • Editorial