VW – Virtual Dealer Meeting

VW - Virtual Dealer Meeting

Pluto was thrilled to collaborate with legendary global automotive giant Volkswagen to kick off their virtual dealer meeting in early 2021. Using an exclusive web platform, the VW executive team connected virtually with their dealer network in a highly energetic and exciting way by providing a fully branded experience, with the help of some high-impact video content delivered by Pluto.

Pluto’s dynamic in-house team of creatives crafted brilliant motion graphics, CGI, creative editorial, VFX, and sound design for our engaging video, playing an important part in this custom Virtual Dealer Meeting and enabling Volkswagen to effectively communicate about upcoming products, strategies, and plans for the brand.

SERVICES USED:

  • Editorial
  • Motion Graphics
  • CG
  • VFX
  • Sound Design

Chevy – Camaro Cut

Chevy - Camaro cut

Pluto had the pleasure of producing this video advertisement for the truly legendary American sports car, Chevy Camaro. Chevrolet continues to push the limits with the new Camaro, a car that exudes finesse and flair paired with impressive power and performance, and Pluto’s video encapsulates its iconic essence, leaving the audience awestruck and yearning for more.

Pluto’s dynamic in-house team of creatives crafted brilliant motion graphics, CGI, creative editorial, VFX, and sound design for this video, capturing the refined style and thrilling strength of this sensational sports car and playing a central role in Chevrolet’s branded advertising campaign introducing the hotly anticipated new Camaro.

SERVICES USED:

  • Editorial
  • Motion Graphics
  • CG
  • VFX
  • Sound Design

GMC “Carbon Pro” Longform

GMC "Carbon Pro" Longform

Pluto’s broadcast video advertisement for GMC’s revolutionary CarbonPro truck bed explores what happens when the new GMC truck, designed for extreme durability and functionality, faces the ultimate test. The ‘CarbonPro vs Hurricane’ longform video demonstrates the superior strength of the GMC CarbonPro truck bed as various projectiles are hurled at it, propelled by hurricane-force winds. The results of the tests were astounding and the tough, corrosion-resistant GMC truck fared beautifully. The GMC truck was unfazed by the massive projectiles, which bounced off and rebounded without causing scratches, dents, or structural damage.

Pluto, a full-service creative content studio, delivered captivating creative editorial, phenomenal sound design, and best-in-class VFX to make this epic video ad introducing the CarbonPro for General Motors. As entertaining as it is informative, this video underscores GM’s marketing message, ”if it can handle a hurricane, it can handle you”, turning hyperbole into reality and proving that GMC trucks really can withstand most anything.”

SERVICES USED:

  • Editorial
  • VFX
  • Sound Design

GMC “Carbon Pro” Broadcast

GMC "Carbon Pro" broadcast

It was a pleasure for Pluto to craft a high impact video advertisement for GM to excite, entertain and educate customers about GM’s revolutionary CarbonPro truck technology, driving home the message “you probably won’t launch hurricane-force projectiles at your truck, but it’s nice to know you can”. Pluto delivered a compelling video ad introducing the all-new CarbonPro truck bed, proving that GM’s brand statement “if it can handle a hurricane, it can handle you” is certainly no exaggeration.

Pluto, a full-service creative content studio, crafted creative editorial that really resonates along with captivating sound design and exhilarating VFX to deliver a highly effective video ad fueling the hype for the unrivaled, professional-grade CarbonPro pickup truck beds by General Motors.

SERVICES USED:

  • Editorial
  • VFX
  • Sound Design

Pluto – Automotive Reel

Pluto - Automotive Reel

We always say that if you can do cars, you can do anything… Cars are big, hard to light, precious and expensive. They’re made of metal, glass, rubber, and leather. They move fast and travel vast distances. Cars are big business so they come with high end clients that are… particular and maybe even eccentric.

If you can do cars, you can do anything.
We can do anything.

SERVICES USED:

  • CG
  • VFX
  • Motion Graphics

TNT “Monday Mornings Promo”

TNT "Monday Mornings Promo"

Pluto, a Creative Content Studio, was chosen to handle post-production work including cleanup, color & finish for the teaser trailer for cable television studio TNT’s drama series Monday Mornings.

TNT entrusted Pluto to apply our post-production magic to their trailer and we carried out color correction and finishing touches to the footage to create a striking final product.

SERVICES USED:

  • Editorial
  • Sound Design
  • VFX

Buick “Personal Driver”

Buick "Personal Driver"

Pluto handled all audio post-production, cleanup / VFX, and finish services for Buick’s hilarious and captivating video ad series for the first-ever Envision starring actor Max Greenfield.

Max Greenfield brings a ton of humor and personality to these General Motors ads that highlight the luxury and innovative features of the Buick Envision. This creative campaign focuses on defining Buick as an approachable, upscale brand, and advertising its premiere features and superior functionality in a natural way through funny narratives.

General Motors entrusted Pluto to deliver a myriad of post-production services for these Buick video ads, which were strategically positioned to air online, through video distribution networks and on social platforms to reach younger buyers.

SERVICES USED:

  • Editorial
  • Sound Design
  • VFX

Buick “Center of Attention”

Buick "Center of Attention"

Relatable Hollywood actor Max Greenfield’s funny personality shines bright in this “Center of Attention” Buick ad, featuring original creative editorial, stellar sound design, and best in class VFX by Pluto.

Max Greenfield plays up his celebrity status in this hilarious Buick ad. As he drives his Buick Envision with a car full of ‘admirers’, he tells the audience about how he is used to life in the spotlight and being the center of attention, while simultaneously being upstaged by his Buick.

Pluto, a full-service creative content studio, was thrilled to deliver top-notch content for this entertaining broadcast video ad, shedding outdated perceptions and highlighting the Buick brand in a more youthful, modern light.

SERVICES USED:

  • Editorial
  • Sound Design
  • VFX

Buick “Hands Free”

Buick "Hands Free"

Popular Hollywood actor Max Greenfield puts on the charm in this funny “Hands Free” Buick ad, featuring original creative editorial, stellar sound design, and expert VFX by Pluto.

Max Greenfield uses warmth, wit, and humor in this Buick TV commercial, as he discusses the key to being a great actor while sharing his love for the hands-free liftgate on the first-ever Buick Envision.

Pluto, a full-service creative content studio, was thrilled to deliver first-class content for this entertaining broadcast video ad showcasing Buick’s all-new luxury compact crossover. Using tongue-in-cheek humor to highlight this exceptional Buick SUV’s advanced technology and superior style, this ad appeals to a contemporary audience while challenging outdated perceptions.

SERVICES USED:

  • Editorial
  • Sound Design
  • VFX

Buick “Paparazzi”

Buick "Paparazzi"

The Buick ‘Paparazzi’ commercial starring comedic Hollwood actor Max Greenfield and the all-new Buick LaCrosse really drives home Buick’s brand message in an effective and entertaining way. The delightful video ad puts the full-size luxury sedan’s razer sharp handling and sleek style on full display, as Max Greenfield uses it as his getaway vehicle to evade the relentless pursuit of the paparazzi, which in a surprising twist turns out to be his mom.

Max Greenfield wields his charm in this Buick commercial with expert VFX, superior sound & clever creative editorial by Pluto, bolstering Buick’s new modern image appealing to a younger, sophisticated market audience.

Pluto, a full-service creative content studio, thoroughly enjoyed creating and producing first-class content for this memorable broadcast video ad showcasing Buick’s newly redesigned luxury sedan. Using tongue-in-cheek humor to promote the enviable LaCrosse features, this ad leaves the audience with a good laugh and a great impression.

SERVICES USED:

  • Editorial
  • Sound Design
  • VFX