GMC "Carbon Pro" broadcast

It was a pleasure for Pluto to craft a high impact video advertisement for GM to excite, entertain and educate customers about GM’s revolutionary CarbonPro truck technology, driving home the message “you probably won’t launch hurricane-force projectiles at your truck, but it’s nice to know you can”. Pluto delivered a compelling video ad introducing the all-new CarbonPro truck bed, proving that GM’s brand statement “if it can handle a hurricane, it can handle you” is certainly no exaggeration.

Pluto, a full-service creative content studio, crafted creative editorial that really resonates along with captivating sound design and exhilarating VFX to deliver a highly effective video ad fueling the hype for the unrivaled, professional-grade CarbonPro pickup truck beds by General Motors.


  • Editorial
  • VFX
  • Sound Design