Buick Video Campaign
Pluto’s post-production services were crucial in delivering the Buick Video Campaign. Actor Max Greenfield showcased the luxury and innovative features of the first-ever Envision in a humorous and captivating way.
The campaign defined Buick as an approachable, upscale brand through funny narratives that highlighted premiere features and superior functionality. Pluto’s services included audio post-production, cleanup/VFX, and finish services.
General Motors entrusted Pluto to deliver post-production services for the Buick video ads. The ads were strategically positioned to air online, through video distribution networks, and on social platforms to reach younger buyers.
Pluto’s expertise in post-production services was evident in the success of the campaign. They provided audio post-production, cleanup/VFX, and finish services that elevated the quality of the ads. The ads defined Buick as an approachable, upscale brand with features that appeal to a younger audience.
The humor and charm of Max Greenfield made the ads hilarious and captivating, showcasing the features of the Envision in a natural way. The use of funny narratives helped to highlight premiere features and superior functionality in a natural way.
The Buick Video Campaign succeeded in reaching a younger audience through online, video distribution networks, and social media platforms. The ads were positioned to reach the target demographic in a way that was both effective and natural.
In conclusion, Pluto’s expertise in post-production services was a significant factor in the success of the Buick Video Campaign. The ads creatively defined Buick as an approachable, upscale brand, showcasing premiere features and superior functionality. Max Greenfield’s charm made the ads captivating and memorable, appealing to younger buyers through online, video distribution networks, and social media platforms. The success of the campaign highlights the importance of humor, creativity, and expertise in post-production services in making effective and memorable ads.