GMC "Carbon Pro" broadcast


Crafting High-Impact Video Ads for GM’s CarbonPro Truck Technology

As GM continues to innovate and push boundaries in the automotive industry, Pluto had the pleasure of creating high-impact broadcast video ads for their revolutionary CarbonPro truck technology. So with the goal of exciting, entertaining, and educating customers, Pluto delivered a compelling video ad that truly drives home the message.

Introducing the CarbonPro Truck Bed

Through captivating sound design, exhilarating VFX, and creative editorial, Pluto successfully introduced the all-new CarbonPro truck bed. Also as GM’s brand statement suggests, “if it can handle a hurricane, it can handle you”, and this statement is certainly no exaggeration. Additionally, the video ad showcases the unrivaled, professional-grade CarbonPro pickup truck beds that can handle even the most extreme conditions.

Fostering Hype for GM’s CarbonPro Truck Technology

Overall, as a full-service creative content studio, Pluto is dedicated to crafting video advertisements that truly resonate with audiences. For example, through the use of active voice, effective transitions, and natural language, we fuel the hype for the CarbonPro. In brief, with every new innovation, GM continues to prove that they are a leader in the automotive industry.

Broadcast Video Ads – Reaching New Heights

Thus through the power of broadcast video ads, GM and Pluto were able to effectively reach and engage with customers. Even with a shift towards digital advertising, broadcast video ads remain a highly effective way to captivate audiences and drive brand awareness. From TV commercials to social media ads, Pluto certainly has the expertise to craft video advertisements that truly resonate with customers.

Innovation Continues at General Motors

As we look towards the future of the automotive industry, it’s certainly clear that GM will continue to be at the forefront of innovation. With exciting new technologies like CarbonPro truck beds, GM is shaping the way we think about driving and vehicle capabilities. Certainly Pluto is proud to be a partner in bringing these innovations to life through powerful video advertisements.



  • Editorial
  • VFX
  • Sound Design