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ATT Metrology - Artemis Brand Video

 
ARTEMIS™ CG Brand Video

Pluto recently created a CG branding video for ATT Metrology’s advanced system, ARTEMIS™. ARTEMIS™ is a groundbreaking dynamic machine guidance system. This video showcases the unique features and benefits of the ATT Real-Time Enhanced Metrology Integrated System (ARTEMIS™). We aimed to communicate complex technological advancements in a simple, visually engaging manner. Our team utilized state-of-the-art CG technology to bring this vision to life.

Planning and Conceptualization

First, we outlined our goals for the CG branding video. We wanted to highlight how ARTEMIS™ stands out in the market. Unlike other products, ARTEMIS™ improves dynamic machine path accuracy throughout the entire operating volume. We decided to illustrate this point clearly and compellingly. Therefore, our concept focused on showing the system’s real-time corrections during machine operation.

Script and Storyboard Creation

Next, we developed a script that conveyed our message succinctly. The script emphasized the advantages of ARTEMIS™. We used simple, clear language to ensure broad understanding. After finalizing the script, we created a detailed storyboard. This step was crucial in visualizing each scene of the CG branding video. It helped us plan the flow and transitions effectively.

CG Production

During production, we employed advanced CG and VFX techniques. Our team worked meticulously on the animations to accurately represent ARTEMIS™ technology. We paid close attention to detail, ensuring that every frame conveyed the system’s precision and efficiency. The dynamic corrections made by ARTEMIS™ were depicted in real-time, showcasing its superiority over static solutions.

Post-Production and Editing

In post-production, we enhanced the visual appeal of the video. We added effects that highlighted key features of ARTEMIS™. Transitions between scenes were smooth, maintaining viewer engagement. Additionally, we incorporated a compelling motion graphics that reiterated the benefits of ARTEMIS™. This reinforced our message and made the video more impactful.

Creating the CG branding video for ARTEMIS™ was a meticulous yet rewarding process. The video successfully highlighted the unique capabilities of ARTEMIS™. It demonstrated how our solution improves dynamic machine path accuracy in real-time. We are proud of the final product and its role in promoting our cutting-edge technology.

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