Volvo "Love Matters-Mesa"
Pluto produced a series of 3 powerful pieces for Volvo’s #whatmattersmost social campaign, all beautiful, impactful, branded videos to inspire, move & connect.
Volvo commissioned Pluto to craft this touching series and harness the power of social media networks to engage and interact with their customers on a deeper level. Volvo is a brand known for its focus on quality, safety, and care for the environment and, as a result, has cultivated a strong relationship with a very loyal customer base rooted in hard-earned trust.
This video series focuses on human interest stories and highlights what matters most to Volvo customers. A first-person narrative is used by the protagonists to tell their stories, while Volvo is consistently shown throughout as an integral and steady part of their lives, playing a prominent but supporting role, as it should.