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Pluto Creative Content Agency Partners with Team RWB to Document Historic Cross-Country Veterans’ Relay

A Team RWB runner, wearing a cap and sunglasses, hands off a baton during the Old Glory Ultra Relay while carrying an American flag. The text "OLD GLORY ULTRA RELAY" is prominently displayed over the flag, symbolizing the endurance and patriotism of this historic event.

Detroit, MI – 2/20/2025 – Pluto, Detroit’s premier creative content agency, proudly announces its pro bono creative partnership with Team Red, White & Blue (Team RWB) to document the historic Old Glory Ultra Relay – an unprecedented 3,000-mile journey where twelve Veterans will attempt to set a world record while carrying the American flag from San Diego to Washington, D.C.

As part of its commitment to supporting the veteran community and giving back, Pluto will provide in-kind creative and production services to capture this monumental event. The relay, beginning May 2, will conclude at the National Mall on the Global War on Terrorism Memorial site.

“This is exactly the kind of meaningful project that energizes our entire team,” said Dave Corbett, Founder and Executive Creative Director at Pluto. “As a creative agency with extensive experience in defense industry projects, supporting our veteran community is close to our hearts. When Team RWB shared their vision for this historic journey, we knew we had to be part of telling their story.”

Pluto’s involvement includes:

– Post-production of feature-length documentary including editing, VFX, motion graphics, animation, sound design, and finishing

– Creation of social media content throughout the relay for Team RWB and its partners 

– Development of specialized sponsor content

– Planning and support of event documentation from San Diego to Washington, D.C.

The Old Glory Ultra Relay aims to raise $1 million to support Team RWB’s mission of improving Veterans’ health and wellness through community engagement and physical activity.

“We’re thrilled to have Pluto join us as our creative partner for the Old Glory Ultra Relay,” said Margaret Britten, Senior Director of Advancement at Team RWB. “Their expertise in creative content and dedication to the veteran community makes them the perfect team to help us document this historic journey. Having an agency at the caliber of Pluto volunteer their time and talent to capture these incredible veteran stories speaks volumes about their commitment to supporting military-connected communities. We’re grateful for their partnership in bringing this momentous event to life through their innovative storytelling capabilities.” 

About Pluto

Pluto is a creative content agency specializing in complex, technically challenging projects across multiple industries. With 27 years of experience and a full-time staff of creative professionals, Pluto delivers innovative, cutting-edge visual solutions that elevate brands and drive results for big messages and big clients.