This spot is one of five from the new animated broadcast advertising campaign created and produced for Highmark Healthcare, showcasing branded video content.
Highmark Inc. commissioned Pluto to create this animated advertising campaign as part of the acquisition and rebranding of Blue Cross and Blue Shield of Northeastern Pennsylvania. The ad serves as a way to welcome and educate the audience in an engaging and informative way. Highmark, a top ten health insurer nationwide wanted to emphasize the consistency of its BCBS brand affiliation while underscoring the change in corporate identity.
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