Case Study/

Mustang GT500 Launch Campaign

When honored with the task of creating the Virtual Reality world debut of the Mustang Shelby GT500 for Imagination Detroit and Ford Motor Company, Pluto knocked it out of the park, delivering stunning Virtual Reality, CGI, Editorial, Sound Design & Motion Graphics.

Sit back and enjoy the ride with a behind the scenes look at how we pulled off this impressive VR launch, debuting the Ford Mustang Shelby GT500 from a Detroit stage to the world.

Pluto harnessed the power of virtual reality, providing the audience with an immersive experience of the adrenaline-pumping thrill, power, performance and speed unique to this supercharged sports car.


  • CGI
  • Motion Graphics
  • Sound Design
  • Editorial
  • Virtual Reality