Chevy / ACS “Purple Roads”
Pluto created a video animation to help spread awareness of Chevy’s plan to donate up to $1 Million Dollars to the American Cancer Society.
Pluto was thrilled to play a supportive role for Chevrolet by crafting this impactful promotional video for its Purple Roads program, which pledged to donate $1 for every Facebook and Twitter user who changed the color of their profile picture to purple on World Cancer Day.
Chevy’s million-dollar donation was specifically allocated to the Road to Recovery program, which provides millions of rides a year to cancer patients who aren’t able to drive themselves to lifesaving treatment appointments and are in need of assistance with transportation.
Chevrolet’s generous contributions removed that transportation barrier for countless patients and Pluto was honored to participate by producing a video to get the word out.
As a full-service creative agency, it is especially rewarding for Pluto to deliver branded videos to a giant like GM, a committed leader in the fight against cancer with a history of caring that goes back a century.