Buick “Finer Things”
In the “Finer Things” broadcast commercial, Max Greenfield shares how, as a famous actor, he is used to enjoying the finer things in life, while touting the many luxurious qualities of his all-new Buick LaCrosse, from the heated steering wheel and massaging seats to the French-stitched leather. The hilarious ad uses a lighthearted, tongue-in-cheek tone as Max boasts about himself and his car, giving the audience a good laugh while extolling the features of the fabulous LaCrosse.
Max Greenfield truly embodies the Buick brand, emitting warmth, humor, and wide appeal, making him the perfect brand ambassador for Buick as it provides a fresh and fun take on luxury for a modern audience.
General Motors entrusted Pluto, a full-service creative content studio, to deliver a myriad of post-production services for this Buick video ad, including expert creative editorial, first-class sound design, and top-notch VFX. Pluto was thrilled to contribute to this clever broadcast advertising campaign that promotes the premiere features and exclusive elegance of the upscale Buick brand in an approachable way through funny narratives.