Buick "Center of Attention"

Relatable Hollywood actor Max Greenfield’s funny personality shines bright in this “Center of Attention” Buick ad, featuring original creative editorial, stellar sound design, and best in class VFX by Pluto.

Max Greenfield plays up his celebrity status in this hilarious Buick ad. As he drives his Buick Envision with a car full of ‘admirers’, he tells the audience about how he is used to life in the spotlight and being the center of attention, while simultaneously being upstaged by his Buick.

Pluto, a full-service creative content studio, was thrilled to deliver top-notch content for this entertaining broadcast video ad, shedding outdated perceptions and highlighting the Buick brand in a more youthful, modern light.


  • Editorial
  • Sound Design
  • VFX