Case Study:

Audi E-Tron Launch

Pluto, a full-service creative agency, recently provided a behind-the-scenes look at how they produced content for the Audi E-Tron Launch using CG, VFX, Editorial & MoGraph for the live-stream global Audi e-TRON launch. The event showcased Pluto’s expertise in creating immersive experiences that combine technology and creativity to engage and captivate audiences.

One of the keys to Pluto’s success is their Creative Ecosystem, which brings together artists from different disciplines to work on projects. This approach allows Pluto to provide a holistic and 360 approach to projects, ensuring that all aspects of a project are aligned towards achieving a common goal.

The Audi e-TRON launch was a perfect example of how Pluto’s Creative Ecosystem works. From the initial concept and planning stages to the final execution and delivery, Pluto’s team of artists worked seamlessly together to create a live-stream event that was both visually stunning and informative.

The use of CG, VFX, Editorial & MoGraph allowed Pluto to create a dynamic and engaging experience for viewers. The use of CG allowed Pluto to create realistic 3D models of the e-TRON, giving viewers a detailed look at the car’s design and features. VFX and MoGraph further enhanced the viewer’s experience, adding visual effects and motion graphics that helped to convey the car’s performance and capabilities.

A behind-the-scenes look at how Pluto produced content for the Audi e-TRON launch also showcased the agency’s commitment to innovation and technology. By using the latest tools and techniques, Pluto was able to create a live-stream event that was not only visually stunning but also technically impressive.

Overall, the Audi e-TRON launch was a huge success, thanks in large part to Pluto’s Creative Ecosystem and their expertise in CG, VFX, Editorial & MoGraph. By bringing together artists from different disciplines, Pluto was able to create a cohesive and effective live-stream event that engaged and captivated audiences around the world.

Check out more work.


  • CGI
  • Motion Graphics
  • Sound Design
  • Editorial
  • Production