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Chevy “Holiday campaign”

Pluto, a full-service creative agency, recently created an animation video campaign for Chevrolet that not only helped raise funds for The United Way but also showcased the agency’s skills in video production, CGI, and virtual reality. The campaign was a huge success, raising $500,000 in the US and $50,000 in Canada.

The concept of the campaign was simple yet effective. For each Facebook share of the animation video, Chevrolet donated $1 to The United Way. This not only helped raise money for a good cause but also increased awareness of The United Way’s work and the importance of charitable giving.

Pluto’s expertise in video production and CGI allowed them to create a visually stunning animation video that not only captured the attention of viewers but also conveyed the message of the campaign in a clear and compelling way. The use of virtual reality further enhanced the viewer’s experience, making them feel more engaged and connected to the campaign’s cause.

Pluto’s commitment to using their talents to support charitable giving and community engagement efforts is truly commendable. The agency’s willingness to direct their skills and resources towards making a positive impact on society is a testament to their values and mission as a creative agency.

The success of the Chevrolet animation video campaign is a testament to Pluto’s ability to deliver effective and impactful content for their clients. By creating content that not only entertains but also serves a greater purpose, Pluto is able to make a meaningful difference in the world while showcasing their skills as a creative agency.

Overall, the Chevrolet animation video campaign is a shining example of how creativity and technology can be harnessed for social good. With the help of Pluto’s talents and expertise, the campaign was able to raise significant funds for The United Way and inspire others to support charitable causes. As a full-service creative agency, Pluto has demonstrated its ability to create content that not only meets the needs of its clients but also makes a positive impact on society.

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SERVICES USED:

  • Motion Graphics