Chevy / ACS “Purple Roads”

Animated Video Campaign: Raising Awareness for Chevy’s Donation to the American Cancer Society

Crafting an animated video campaign, Pluto played a crucial role in helping Chevy spread awareness of their pledge to donate up to $1 Million Dollars to the American Cancer Society.

Supporting Chevy’s Purple Roads Program

Thrilled to support Chevrolet’s Purple Roads program, Pluto created an impactful promotional video to encourage Facebook and Twitter users to change their profile pictures to purple on World Cancer Day.

Chevy’s Million-Dollar Donation to the Road to Recovery Program

Chevrolet’s million-dollar donation went to the Road to Recovery program. In this situation the program provides transportation assistance to cancer patients in need of rides to treatment appointments. Chevy’s contribution made reliable transportation possible for countless patients.

Honored to Participate in the Campaign

Pluto was honored to participate in this campaign. As a full-service creative agency, they take pride in delivering branded videos to industry giants like GM. Chevrolet’s commitment to fighting cancer has a rich history that spans over a century. By producing this animated video, Pluto was able to contribute to this legacy. Surely it was an important job to spread awareness of Chevy’s generous donations to the American Cancer Society.

The Power of Partnership

Due to the power of social media, Chevy’s Purple Roads program and Pluto’s animated video campaign helped inspire a wave of support for cancer patients. The success of this campaign is a testament to the power of partnership. It also demonstrates the impact that corporate social responsibility can have on communities in need.

Continued Support for Positive Impact

Pluto is grateful for the opportunity to work with Chevrolet and contribute to their efforts to make a difference in the fight against cancer. They look forward to continuing to support Chevy and other organizations that are committed to making a positive impact.

Check out more work.


  • Motion Graphics