fbpx

Creating a Coast-to-Coast Campaign in Real Time: How Pluto Delivered a National Video Series Over 23 Days

Pluto > Blog > Creating a Coast-to-Coast Campaign in Real Time: How Pluto Delivered a National Video Series Over 23 Days

Creating a Coast-to-Coast Campaign in Real Time: How Pluto Delivered a National Video Series Over 23 Days

Shirtless man wearing sunglasses runs with an American flag during the Old Glory Ultra Relay across the United States

What does it take to capture a 3,000-mile journey and deliver cinematic content in real time, without a crew, without breaks, and without missing a beat?

That’s exactly what Pluto did for Team Red, White & Blue’s Old Glory Ultra Relay, a coast-to-coast run led by 12 military veterans, passing the American flag from San Diego to Washington, D.C. The event was raw, emotional, relentless, and so was our production process.

One Creator, One Camera, Zero Margin for Error

For 23 straight days, Pluto’s lead content creator embedded with the team, covering every mile and moment solo. From extreme heat in the desert to hailstorms in the mountains, the camera never stopped rolling. Editing and color grading happened in the back of a moving BMW, hotel rooms, and even gas station picnic tables.

This was not a post-production pipeline. This was high-level content turned around daily with no safety net.

24/7 Filming Across All Conditions

The runners rotated around the clock in three teams: Red, White, and Blue. That meant constant movement, shifting call times, and an ever-evolving filming environment. One day meant catching sunrise over the Rockies. The next involved sprinting after runners through rural Tennessee in the middle of the night.

Through it all, we captured the emotion, grit, and spirit of the mission and delivered it while the story was still unfolding.

Brand-Integrated Content at Full Speed

Pluto developed real-time branded content for national sponsors along the route, including:

Each piece was produced in the field with commercial-quality results and emotional storytelling. No compromises.

300 Million Views and a Surprise National TV Spot

Alongside the social and sponsor content, Pluto delivered broadcast-ready b-roll to press partners daily. This led to more than 130 media pickups nationwide, with a total viewership of over 300 million.

Then came the unexpected. A 30-second Pluto-produced commercial for the Old Glory Ultra Relay aired on Peacock during Grand Slam Track & Field coverage. Proof that scrappy, on-the-go production can still land primetime results.

Real-Time Production Is the Future

Most brands miss the moment trying to perfect it. This campaign proved that when speed meets strategy, you can create content that connects while it’s still happening.

At Pluto, this is our specialty. We deliver high-impact creative in real time. Whether you’re marketing a product, a mission, or a movement, we know how to turn it into content people care about.

Let’s move fast. Let’s make it unforgettable.