2024: A Year of Innovation at Pluto

From mind-bending visuals to groundbreaking projects, 2024 marked a year of significant achievements for Pluto. As we continue to push the boundaries of creative content, let’s take a deeper look at the moments that defined our year and showcased why we remain a leader in innovative visual storytelling.

Revolutionizing Defense Industry Marketing at AUSA

The Association of the United States Army (AUSA) Annual Meeting became our stage for innovation this year, and we didn’t just show up—we transformed the entire experience. Our anamorphic display for General Dynamics Land Systems represented everything we strive for: groundbreaking creativity that demands attention and delivers results.

The impact was immediate and lasting. News networks covered the installation, attendees couldn’t stop talking about it, and the buzz continues to resonate throughout the industry. This wasn’t just another trade show display; it was a statement about what’s possible when creativity meets technical precision. We proved that even in the most competitive environments, innovative thinking can completely transform how brands connect with their audiences.

Growing Our Creative Leadership

This year saw strategic growth in our leadership team, strengthening our ability to deliver excellence across all projects:

• Dave Corbett moved into the Executive Creative Director role, steering our creative evolution and pushing us to explore new possibilities
• Santi Nguyen stepped into the role of Creative Director, bringing fresh vision to our defense projects and elevating our approach to complex technical challenges
• Larry Chadwick advanced to Head of Finishing, ensuring every project that leaves our studio maintains the premium quality our clients expect

These promotions reflect not just individual achievement, but our commitment to nurturing talent and maintaining a team that can tackle any creative challenge.

Advancing Motion Capture Technology

Innovation isn’t just about having the latest tools—it’s about knowing how to use them to tell better stories. This year, we doubled down on our work with the Rokoko motion capture suit, adding another powerful dimension to our creative arsenal. This technology has transformed how we approach movement and animation, enabling us to create more dynamic, realistic visuals for both defense projects and beyond.

The integration of motion capture capabilities has opened new possibilities for our clients, allowing us to bring stories to life in ways that weren’t possible before. It’s not just about the technology—it’s about how we use it to create more compelling, engaging content.

Strengthening Our Brand

While we’ve always excelled at making our clients look amazing, 2024 marked a strategic investment in the Pluto brand itself. We brought in a dedicated marketing team to reshape our external image, redefine our messaging, and ensure the world knows exactly what makes Pluto unique. This investment has already begun paying dividends in how we connect with clients and showcase our capabilities.

The refresh wasn’t just about updating our look—it was about clearly communicating our value proposition and ensuring our brand reflects the premium, technically precise content we create for our clients.

Looking Ahead

As we move into 2025, our commitment remains unchanged: delivering innovative, cutting-edge visual solutions that elevate brands and drive results. We’ve proven that creativity and technical excellence aren’t just buzzwords at Pluto—they’re the foundation of everything we do.

Because at Pluto, we’re not just creating content—we’re creating entire universes of possibility. The achievements of 2024 have set the stage for even greater innovations in the year to come, and we can’t wait to show you what’s next.