The Role of AI in the Creative Industry

The above image was created using AI. Notice how the lamp isn’t quite complete?

The Role of AI in the Creative Industry: The Unpaid Intern

Unless you’ve been living under a rock, you’ve probably noticed artificial intelligence is everywhere these days. It’s in your phone, your Netflix recommendations, and now, it’s deeply embedded in the creative industry. But don’t panic just yet—AI isn’t here to steal your job (despite what Hollywood might have you believe). It’s the latest tool to make our lives easier—or more complicated, depending on how you use it.

As someone who’s been around the creative block more than a few times, I can tell you this: AI has already changed the game. But not in the “robots taking over” kind of way. It’s more like, “we’ve got a new brainstorming partner” kind of way. And that’s a win for all of us.

AI: The Co-worker Who Never Takes Coffee Breaks

Here’s the deal: AI isn’t coming for your creativity. Trust me, creativity can’t be automated—not yet, anyway. AI is just another tool in the creative toolbox, one that can take on some of the grunt work.

At Pluto, we’ve been using AI to speed up processes and improve our workflows. Whether it’s handling object removal, audio cleanup, or analyzing data trends, AI frees us up to focus on what we do best—creating. It’s like having a co-worker who never takes a break. While the machines are busy doing the grunt work, we’re free to keep dreaming up the big ideas.

How Pluto Uses AI: Fast Ideas and Head Starts

Where AI really shines for us is in two key areas: generating and illustrating ideas for clients faster than we ever could with traditional boards, and giving us a head start on tasks like creating imagery or writing copy. It’s not that AI is doing the work for us—it’s giving us the foundation to build on. Whether it’s sketching out initial concepts or kicking off a draft, AI helps us get to the good stuff faster, making the creative process more efficient without sacrificing quality.

AI Isn’t Your Enemy—It’s Your Unpaid Intern

Think of AI as an unpaid intern. It’s great at taking on the tasks you’d rather not do, and it usually spits back something useful. But at the end of the day, it’s still just a tool. AI might offer cool ideas or help move the production process along, but it’s not going to craft a killer campaign on its own. That’s where we, the humans, come in.

AI alleviates some of the initial brainstorming and copywriting. But when it comes to the creative vision? That’s still very much in human hands.

What’s Next? AI That Makes Coffee? Please?

Looking ahead, the potential for AI in the creative industry is huge, and we’re just scratching the surface. From generating voiceovers to whipping up entire marketing campaigns, AI is only going to become more integrated into what we do. But don’t worry, they’ll still need a human touch to get it right.

Final Thoughts: AI Is Cool, but Humans Are Cooler

At the end of the day, AI is just another shiny object in our industry. It’s not here to steal our jobs (or our souls). It’s here to help us work smarter and faster, and that’s something to embrace.

At Pluto, we’re always looking for ways to push the boundaries of creativity and innovation, and AI is part of that future. But as always, it’s the human touch that will make the difference. So don’t be afraid to embrace AI—just remember to remind it who’s in charge.