Detroit Tigers 3D Projection

Honoring the Official Vehicle of Major League Baseball® with 3D Projection Mapping

Pluto, a full-service creative content studio, produced an outstanding 3D project mapping video to pay tribute to Chevrolet, the Official Vehicle of Major League Baseball®. The video showcased the Detroit Tigers’ remarkable achievements in baseball while making a significant impact on behalf of Chevy. The impressive 3D projection mapping on the Fillmore building across from Comerica Park captured the attention of many. It rallied the home crowd in support of their team during the 2012 World Series in Detroit.

Crafting Creative Content for Global Brands

Pluto stands out from other studios by providing content that is always on message and on-brand, regardless of the complexity of the project. Our commitment to quality is what sets us apart and makes us a trusted partner with each of our clients. We take pride in delivering first-class projects for top advertising agencies, global brands, and boutique firms. As a result, creating creative content to commemorate the World Series in Detroit for local icons like Chevy and the Detroit Tigers was a highly rewarding experience.

What is 3D Projection Mapping?

3D projection mapping is a technique that allows an object to be transformed into a display surface. Using specialized software, images and video content can be projected onto any surface. It can then be crafted to create the illusion of movement or depth. This technology is increasingly popular in the world of marketing and advertising.

The Advantages of 3D Projection Mapping in Marketing

The use of 3D projection mapping in marketing can be highly effective in grabbing the audience’s attention and creating a lasting impression. It provides a unique and innovative way to showcase products and services, and it can also be used to tell a story or convey a message. By using this technology, brands can differentiate themselves from their competitors and stand out in a crowded marketplace.

In conclusion, 3D projection mapping is a powerful tool that can elevate a brand’s message and create a memorable experience for the audience. Pluto’s use of this technology in the video for Chevy and the Detroit Tigers was a huge success. We are proud to have delivered outstanding results for our clients.


  • Editorial