State of Michigan / PMBC "Brand Video"

Pure Michigan Business Connect (PMBC) is a program launched by the Michigan Economic Development Corporation (MEDC) in 2011 to connect Michigan businesses with each other and help them expand. PMBC is focused on creating new business opportunities, supporting the growth of Michigan businesses, and creating jobs for Michigan residents. The program is open to all Michigan-based businesses, regardless of their size or industry. Pluto produced this 3D Brand Animation.

To promote the PMBC program, the MEDC commissioned Pluto, a Detroit-based animation studio, to create an 3D Brand Animation. Pluto is known for its work on various campaigns, including videos for the Detroit Pistons and the Detroit Red Wings.

The animated brand video created by Pluto showcases the benefits of PMBC and how it helps Michigan businesses grow. The video features animated characters representing different Michigan-based businesses, including a brewery, a technology company, and a small manufacturing business. The characters interact with each other, showcasing how PMBC connects them to new business opportunities and helps them expand their operations.

The video highlights how PMBC provides a platform for Michigan businesses to connect with each other, with the state of Michigan, and with potential customers outside the state. It also emphasizes the many resources available through PMBC, including matchmaking events, procurement opportunities, and financial assistance.

Pluto’s animated brand video for PMBC is engaging and informative, and it effectively communicates the benefits of the program. The video has been used to promote PMBC at events and on social media, helping to raise awareness of the program and connect Michigan businesses with new opportunities.

Overall, Pure Michigan Business Connect is a valuable resource for Michigan businesses, and Pluto’s animated brand video effectively promotes the program and its benefits.

Check out more work.
Find us on instagram.


  • Motion Graphics