Everyone knows in Vegas, you go big or you go home. Likewise, reveal of the Aluminum Alloy body on the new F-150 needed a big show. Pluto worked to build a 3 screen event, a complete sensory experience. Stunning footage, seat rumbling sound design and live stage effects culminated with a reveal through the center screen – which just happened to be projection on a waterfall.
Ladies and Gentlemen! Enjoy the show!